The 6-Phase Development Pipeline
A structured, repeatable process for building apps from concept to post-launch. Every phase has clear entry criteria, steps, and deliverables — so you always know what to do next.
Concept
Transform a raw idea into a validated concept with enough clarity to commit resources.
“What are we building, who is it for, and is it worth pursuing?”
Pre-Production
Transform the approved Concept Document into a buildable plan.
“How are we building this, and in what order?”
Production
Build the app. Execute the plan in structured sprints, maintaining working software at every step.
“Is it built and does it work?”
Testing
Prove the app works correctly, performs well, and meets the acceptance criteria from Pre-Production.
“Is it ready to ship?”
Launch
Ship the app to users. Prepare store listings, submit for review, coordinate marketing, and execute a smooth launch.
“Is it live and are people finding it?”
Post-Launch
Sustain, grow, and evolve the app based on real user data.
“Is it growing, and what do we build next?”