Phase 00
Concept
Transform a raw idea into a validated concept with enough clarity to commit resources.
“What are we building, who is it for, and is it worth pursuing?”
Steps
01
Guided Concept Session
Interactive Q&A that drives all concept steps conversationally
Deliverable: Draft deliverables
02
Ideation & Vision
Define the core idea and who it serves
Deliverable: Vision Statement
03
Discovery Questions
Surface unknowns and scope decisions
Deliverable: Completed Questionnaire
04
Competitive Analysis
Understand the market and differentiation
Deliverable: Competitor Matrix
05
Technical Feasibility
Validate that the idea is buildable
Deliverable: Feasibility Assessment
06
Concept Document
Synthesize everything into a Go/No-Go decision
Deliverable: Concept Document
07
App Naming
Develop and select a working app name
Deliverable: Name Decision
08
Phase Retrospective
Capture process learnings and set up the next phase
Deliverable: Retrospective Notes
Key Principles
Decisions made here compound through every future phase. An hour spent here saves days in production.
The concept phase should be willing to kill an idea. A strong no-go saves months of wasted effort.
Scope creep during ideation is the enemy. Define what v1 is — everything else goes on the future list.
Estimated time investment1–5 days