Phase 05
Post-Launch
Sustain, grow, and evolve the app based on real user data.
“Is it growing, and what do we build next?”
Steps
01
Monitoring Setup
Dashboards for key metrics, alerts for issues
Deliverable: Monitoring Dashboard
02
User Feedback Loop
Collect, categorize, and prioritize user feedback
Deliverable: Feedback Log + Priorities
03
Iteration Planning
Plan updates based on data and feedback
Deliverable: Updated Roadmap
04
Update Cycle
Regular cadence for bug fixes, features, content
Deliverable: Release Schedule
05
Growth & Retention
ASO optimization, referral mechanics, re-engagement
Deliverable: Growth Metrics
06
Retrospective
What worked, what didn't, lessons learned
Deliverable: Retro Document
Key Principles
Data over opinion. Let user behavior and metrics guide priorities.
Ship small, ship often. Regular small updates beat infrequent large ones.
Maintain quality. Budget time for maintenance alongside features.
Feed the Playbook. Every project teaches you something.
Estimated time investmentOngoing