Phase 04
Launch
Ship the app to users. Prepare store listings, submit for review, coordinate marketing, and execute a smooth launch.
“Is it live and are people finding it?”
Steps
01
Store Preparation
App Store Connect setup, pricing, availability
Deliverable: Store Listings Configured
02
Store & Marketing Assets
Screenshots, preview video, promotional artwork
Deliverable: Store-Ready Visuals
03
Compliance Final Check
Privacy manifests, ATT, age rating, content declarations
Deliverable: Compliance Checklist Passed
04
Submission
Archive, upload, submit for review
Deliverable: App in Review
05
Launch Marketing
Press, social, community, launch day plan
Deliverable: Marketing Materials + Plan
06
Launch Day
Monitor reviews, crashes, analytics
Deliverable: Live App with Monitoring
07
Web Deployment
Deploy web version if applicable
Deliverable: Live Website
Key Principles
Submit early. App Store review can take 1–7 days.
Prepare for rejection. Have a plan for common rejection reasons.
Monitor launch day. Watch crash reports and analytics for the first 48 hours.
Launch is the beginning, not the finish line.
Estimated time investment1–4 weeks